Monday, October 21, 2013

Kat Comedy Showcase {Design}



When I was first asked to do this logo, I wasn't so sure it was going to be very interesting. The requirements were that it was to say "Kat Comedy Showcase" and that they wanted it to contain a microphone.

It's a logo for a program at Sam Houston State, so naturally I wanted to slip Sammy in there  somewhere. I've spent quite a bit of time watching standup comedy, and one of my favorite things to watch is when a comedian and an audience connect so well that they start cracking each other up. So Sammy is holding the mic and laughing so hard he's crying at the same time.

And then there's the brick wall. That was a late addition to this logo. After the first proof, the client wanted something else. They suggested spotlights (which I tried and didn't care for) before I realized one day while driving that a brick wall as a design element would be perfect for a comedy logo.

You see, the brick wall is an almost universal symbol in standup comedy. It symbolizes small, intimate clubs where many of today's great comedians got their start. I've never been to a comedy club where the comedian didn't either perform in front of a brick wall or where they didn't have one (often painted on) somewhere in the club as a testament to their roots.

In the end, the client was very pleased with the result. I don't usually share testimonials, but this one from the client made my day when the logo was approved: "Honestly, this is the best logo I could imagine for this event. You are a logo hero, sir!"

I always enjoy working on logos and illustrations for my alma mater, but especially so when they are fun to work on and are so much appreciated. 

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